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Introduction & Highlights

In Lijiang, you can be a carefree child, leaving behind the troubles of life, indulging in fantasy and play, and enjoying the warm sunshine. Or you can embark on a trek to experience the beauty of nature's mountains and rivers. You may even anticipate an unexpected encounter with love on one enchanting night.
Romance, passion, chance encounters, daydreaming... no words can fully capture the beauty of Lijiang until you see it for yourself.

"A person's Lijiang, two people's Dali." I have never understood why people describe it this way. Only after experiencing the "romance" of Lijiang do I understand that it is a lonely city. Loneliness is simply a state of mind; nothing more. Learning to be alone is a transformation within maturity. Learning to travel alone is growth; learning to live alone is an experience.


Lijiang is both a lonely and charming city that many people want to return to even after leaving. It fills people with nostalgia. It is an alluring city that people long for. Many are familiar with "poetry and distant places," but do not know where "poetry and distant places" truly exist? "Poetry and distant places" represents the desired lifestyle in people's hearts - escaping from the hustle and bustle of cities, returning to a peaceful life without pretense or noise. In many hearts, Lijiang embodies this desired way of life. People enjoy the relaxed pace of life in Lijiang - slow living amidst small bridges over flowing water, winding paths leading to solitude, and its simple culture.

Lijiang is located in Northwest Yunnan on the Yungui Plateau with its distinct plateau climate. It is a city rich in natural resources and historical heritage. With pleasant year-round weather and beautiful scenery, it offers an escape from urban clamor - simplicity at its finest. It is not only an ideal place for long-term residence but also suitable for short stays.
Lijiang experiences significant temperature differences between morning/night and daytime due to its high altitude; there are strong radiation levels during daytime as well at an average altitude of 2,100 meters above sea level.


Lijiang boasts national 5A-level scenic spots as well as 4A-level scenic spots with abundant natural resources.It has historically been a transportation hub,and possesses ancient Dongba culture alongside pure Naxi ethnicity.

As part of the plateau climate zone,Lijiang has thin air with significant temperature differences betweenmorning and night, strong radiation during the day, and requires warmth, sun protection, and moisturization. It is particularly important to pay attention to Lijiang's summers and winters. Lijiang's summers are part of the rainy season. When it rains in Lijiang, temperatures immediately drop and it becomes cooler. In winter, temperatures in Lijiang are lower in the morning and at night, so it is important to dress warmly. Lijiang experiences strong radiation throughout the year. When visiting Lijiang, it is crucial to protect your skin from sunburn by wearing sunscreen and keeping your skin moisturized.

the Old Town of Lijiang